I lead experience design + strategy to build brilliant products & far-reaching platforms

Career Highlights

A few areas that I am particularly proud of in my career that intersect my core talents and my passions.

Design Leadership

Design & Strategy Leadership

I have led large design organizations from strategy to execution at Autodesk both in decentralized and centralized organizational structures. I have established programs for customer-centricity, for continuous learning and amplify design talent, and have established dual-track design processes to better integrate design into Agile and Lean methodologies.

Experience Architecture

Product Design & Architecture

I take great pride in having led experience design vision, strategy for the ground-up delivery of two marquee Autodesk products redefining customers’ data collaboration and project delivery for massive, multi-year projects. I am grateful for the design teams I led to achieve the excellent user experiences we delivered in complex industries, and for all they taught me in the process.

Customer-Centricity

Frictionless Customer-Centricity

Creating programs and processes to drive customer understanding and empathy into every level of product design and delivery. I leverage customer councils to decrease risk in strategic investments. I create processes and systems to manage customer outreach, target the right personas, prevent over use, and show customers an ROI on their investments. I leverage Jobs to Be Done to better understand desired customer outcomes.

Human-Centered Design

Human-Centered Design

Certified instructor & facilitator in the LUMA system of human-centered design. Co-founded the LUMA program at Autodesk. Leading facilitator of strategic initiatives and customer engagements.

Customer-Centricity

Mental Model Research

Apprenticed with Indi Young to lead all aspects of mental model research for diverse clients in healthcare, technology, fast food, and universities.

Design Leadership

Sum of the Parts

Designed, branded, and co-founded the Sum of the Parts speakers series which ran for two years with the support of Lou Rosenfeld. Chris Noessel, Kate Rutter, Don Norman and others were among the speakers. Additionally local designers were given a voice in the Sum of the Parts Flips the Stage event.